With Ruthless Qualification for Trade Shows, I will share with you and your team how to qualify opportunities to get the most from your Trade Shows.
- Steve Ghareeb
Ruthless Qualification for Trade Shows
As a business, a "for-profit" business, generating real revenue is the primary purpose. It is required to keep the business going, to pay employees, to develop new offerings, solutions and even technology. This only works with a revenue stream.
If your business has a "sugar daddy," this conversation is for naught.
Let’s approach this pragmatically with new revenue and ROI in mind. And let's approach this with our eyes wide open, with candor, intelligence, awareness and pragmatism. And let's have some fun growing this revenue stream. Pursuing un-qualified opportunities is not helpful to anyone or any organization.
Developing this skill of qualifying opportunities is valuable in life for both individuals, and for organizations. It is extremely powerful.
“Ruthless Qualification” – ˈro͞oTHləs kwäləfəˈkāSH(ə)n/
adjective
- “unwavering clarity and discipline in qualification, (not wishy-washy, not violent or vicious), extreme clarity, often brought about by a disciplined process.”